How To Attract Attendees, To Your EVENT?

How To Attract Attendees, To Your EVENT?
By Richard Brody

Although, some seem to, believe (or act, as if they do), if you build it, they will come, the reality, when it comes to holding successful events, is generally, contrary to this belief! The first leadership rule/ guideline, when it comes to making an EVENT, as successful as you desire, is to begin, with a focus on, how, and why, you might be able to attract potential attendees. Since, these days, there is so often, an incredible amount of competition for the interest and attention of those, who might, potentially, attend, a true leader must fully consider his options and alternatives, with an open - mind, and address, many of the concerns of others, including, their perception, of which one, might offer them, the most, bang - for - the - buck, etc. With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, using the mnemonic approach, the potential impact, a specific leader's approach and actions, make, in terms of whether, others will perceive, and deem, attending, worth, their time and effort.

1. Entice; encourage; engage; evaluate; excellence: What might make enough of a difference, to entice others, to choose, your event? How will you encourage them, in a way, which makes a real difference? One's events should seek to engage, their audience, and attendees, in a way, which has a significant, positive impact, on their lives! A great leader should evaluate his options and alternatives, never settling for good - enough, in any conceivable areas, but demanding his utmost degree, of genuine excellence, in his deliberations!

2. Value; values; variety: There must be the perception, that an event provides true value, which aligns with the values of the organization! It takes a variety of skills, including paying keen attention, to details, etc.

3. Empathy; enrich: How well one listens, and commits to learning from every experience and conversation, determines, whether they proceed, with the necessary degree of genuine empathy! The goal must be, to enrich the experiences of others!

4. Needs; niche: Should your organization, begin, by focusing on, the specific niche, your organization, fits into, and attracts? When one addresses the needs of potential attendees, the potential for success, is, exponentially, enhanced!

5. Timely; trends: Be certain, you promote, how your events, are timely, and well - considered, in terms of addressing relevant trends, and purposes!

If you are going to hold an EVENT, doesn't it make sense, to deliver, the best one, you can, and making attendees believe, their time and monies, were well - spent? Do you have, what it takes, to be a meaningful leader, in this regard?

Richard has owned businesses, been a COO, CEO, Director of Development, consultant, professionally run events, consulted to thousands of leaders, and conducted personal development seminars, for 4 decades. Rich has written three books and thousands of articles. His company, PLAN2LEAD, LLC has an informative website http://plan2lead.net and Plan2lead can also be followed on Facebook http://facebook.com/Plan2lead

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