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What we call ourselves helps our audience, target market and prospective clients to sort us into categories.  Our branding helps them make sense of who we are and what we do. Our company’s name, logo , tag lines and dominant color * choices all “trigger” a set of emotions. All these things define our company and set us apart from other companies in the marketplace. It is all those parts that make up our brand. Taking the time to answer the questions below will help you to better understand how your prospective customer perceives your brand. 1. When your target market looks at your brand, will they instantly know what you offer? 2. Describe what you do in 3 to 5 words. What emotions are triggered? What thoughts come to mind? What product or service is perceived? 3. Do you honestly feel that your ideal client is perceiving your company in the way that you wish it to be perceived? If your social media audience is confused about what you’re selling, they won’t bu

Chicago's Black Business Network Public group · 14,572 members Join Group Chicago's Black Business Network. "Changing The Way That Chicago Connects." (BEFORE POSTING PLEASE NOTE: We are here to build a powerful network. I...

How To Attract Attendees, To Your EVENT? How To Attract Attendees, To Your EVENT? By Richard Brody Although, some seem to, believe (or act, as if they do), if you build it, they will come, the reality, when it comes to holding successful events, is generally, contrary to this belief! The first leadership rule/ guideline, when it comes to making an EVENT, as successful as you desire, is to begin, with a focus on, how, and why, you might be able to attract potential attendees. Since, these days, there is so often, an incredible amount of competition for the interest and attention of those, who might, potentially, attend, a true leader must fully consider his options and alternatives, with an open - mind, and address, many of the concerns of others, including, their perception, of which one, might offer them, the most, bang - for - the - buck , etc. With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, using the mnemonic approach, the

Help the Kufi Club Save Lives : Chicago's Black Business Network 'Black Businesses Connecting Across Chicago and The World.'

  Can we first agree that how you spend the next few moments of your life are a direct reflection on how you will spend the moments after that? If that is the case, then it would go without saying that we all need to be a little more conscious and aware of our moments. We’ll call our moments, “building blocks to success.” And we’ll hold each moment responsible for completing a daily, short or long-term goal. (But we won’t be obsessive, now will we?) Let’s start our countdown to achievement: 1.      First set a goal for an ½ hour work increment. Each increment should be tied to a daily or long-term goal. (You’ve got to know where you’re going first. You’ve never just jumped into your vehicle and started to drive and then decided where you were going, have you?) 2.      Don’t take off yet! Determine if those goals are a priority. Are those the right goals for this time? Say you listed ten work increments for the day. Remove half of them. Keeping the ones that a